orior – Brando

ORIOR

Part Of The Furniture

WHAT WE DID

Strategy
Identity
Photography
Website
Social

With sights set on global expansion, Irish furniture company Orior required an identity that embodies the DNA of its heritage, and a strategy for the brand that would catapult a family business to a leading position in a niche market. Base imparted a 360-degree visual ecosystem that celebrates the brand’s rich roots and real customers––flying the flag for Ireland’s take on luxury craft internationally.

When the brand relaunched in Manhattan, the press latched onto the idea of Irish design as a warmer, more authentic alternative to some European counterparts. And customers found comfort in knowing the first name of the artisan making their couch. Orior became the poster child for transparency and personality in the furniture industry, differentiating it from existing heavyweights in this sector.

NAMING STRATEGY

Originally known as Hedgedesk, they had an expansive roadmap that was limited by the focus of their name. So our first task was to plot how a new identity would help them navigate towards a robust brand architecture in the future. The company’s global aspirations provided the creative inspiration we needed. Hello, Pangea.

BRAND STRATEGY

With a name locked in, next up was story. Pangea could speak about its AI and deep learning innovations, but their underlying motivation is more captivating. Pangea is fundamentally changing commerce. It’s unlocking a borderless market. We landed on: A World of Potential®.