Kiki and joost

KIKI & JOOST

Touch of art

WHAT WE DID

Strategy
Identity
Photography
Website
Social

With a vision for global expansion, Dutch design duo Kiki & Joost sought to redefine their identity to reflect the essence of their craft and propel their brand to the forefront of the design world. They enlisted our expertise to develop a comprehensive strategy that would elevate their family business to a leading position in the design industry. We crafted a cohesive visual ecosystem that honors the duo's creative roots and resonates with their discerning clientele, showcasing their unique approach to luxury design on an international stage.

When the brand relaunched, it captured the attention of design enthusiasts worldwide. The press praised Kiki & Joost for their innovative designs, celebrating their commitment to craftsmanship and attention to detail. Customers were drawn to the personalized experience, knowing the story behind each piece created by the talented duo. Kiki & Joost emerged as trailblazers in the design industry, setting a new standard for authenticity and creativity.

NAMING STRATEGY

Originally known as Studio XYZ, Kiki & Joost found themselves constrained by the limitations of their name, hindering their expansive vision for the future. Our initial challenge was to devise a new identity that could effectively guide them towards a more versatile brand architecture. Drawing inspiration from their ambition to leave a global footprint, we embarked on a journey to create a name that resonated with their international aspirations. And thus, Kiki & Joost emerged as the embodiment of their unified creative vision, setting the stage for their journey towards design excellence.

BRAND STRATEGY

With their new identity solidified, the next step was to craft their brand story. While Kiki & Joost could showcase their exceptional designs and craftsmanship, we understood that their true essence went beyond mere aesthetics. Kiki & Joost are on a mission to redefine the boundaries of design, infusing each creation with passion and innovation. They’re not just creating furniture; they’re shaping experiences. Thus, we landed on the tagline: Shaping Tomorrow’s Design®.